A Jolt of Joe: The Buzz
I read recently that as part of their master marketing scheme to achieve world domination (and have us all buzzed out of our minds), Starbucks plans 40,000 outlets across the planet. Some will actually be located right across the street from one another – because customers “can’t be bothered to walk very far” in their quest for a jolt of joe.
Now, I’m as addicted to my caffeine high as much as the next person (and though I – and my wallet – prefer the milder brew at “Dunkin’ Donuts,” I still favor the comfy chairs at Starbucks), but c’mon. Is it any coincidence that Ambien and other “sleep aids” starring in countless TV commercials are the new Viagra-du-jour?
Then again, what the heck. As one of my favorite refrigerator magnets reminded me as I just reached inside it for milk to put in yet another cup of my drug-of-choice: “Drink Coffee. You Can Sleep When You’re Dead.” Until then, I’ll continue to refuel with caffeine so that I can, as another magnet advises, “Do Stupid Things Faster With More Energy.”
(PS: Writing this blog entry doesn’t count, of course.)
Comments
I hope Starbucks does not wind up like Boston Market, formerly known as Boston Chicken. I used to love Boston Chicken, and miss the days of picking up a hot takeout meal from one of their great stores. Then they opened 40,000 stores and drove themselves out of business, and into the freezer cases of your local Shoprite.
The corner of my favorite grocery store, which is a mile from my home has 3 Starbucks stores. They all seem to be managing just fine.
The corner of my favorite grocery store, which is a mile from my home has 3 Starbucks stores. They all seem to be managing just fine.
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www.holeydonuts.net
