Bottoms Up! A Top Notch Idea

Okay, let’s file this idea under “why’d they take so long to come up with it?” Apparently, the next new thing on the consumer horizon is the negative-calorie drink. Chug down one of these babies, like Celsius or Envgia, and you apparently actually burn calories (supposedly 77 calories for 12 ounces of the former, and 60 to 100 for three 12-ounce cans of the latter).

The people who are paid the big bucks for thinking up ideas like these in order to get some of our hard-earned cash into their companies’ hot little hands, call this “value-added marketing.” I am personally ALL over this concept. I say, let my products work for me. The possibilities are endless: a couch that cures your cellulite when you lie on it to watch a beeped-over Idol-wannabe curse out Simon, a trashy gossip mag that boosts your IQ when you check out the latest celeb “before” plastic surgery pix, the SUV that zaps zits and wrinkles as you carpool the kids to karate.

In fact, you know what would be really great? A piece of furniture that babysat the kiddies and kept them entertained 24/7 so we could chug our negative-calorie drinks while reading our IQ-enhancing celeb rags on our cellulite-busting couches. (Whoops. My bad. Those clever little marketers already came up with the TV.)

PS: So what fab new product would you be willing to part with big bucks for?

February 05, 2007 at 07:04am | Permalink | Comments (9)

Comments

I don't know what I would want...the negative calorie drink sounds good to me!

Posted by Jen on February 05 at 02:43pm

man where can you get these drinks in Toronto?????

Posted by charlotte on February 06 at 08:24am

WHERE OH WHERE DO U GET THIS WONDERFUL DRINK WHERE?!?

Posted by oh baby! on February 06 at 11:02am

77 calories?? You would need 45 to lose a pound! And you have to drink three of the other ones. Diet pills are probably cheaper, or for that matter, do five minutes of jumping jacks and spend your $$ on something that tastes better...

Posted by Kimmy on February 06 at 11:52am

When I heard about Enviga I was like "wow". But when I actually tasted the drink it isnt that great. Not something you would enjoy for the taste...definately just for the results!

Posted by Beatriz on February 06 at 12:51pm

**********************************************When I heard about Enviga I was like "wow". But when I actually tasted the drink it isnt that great. Not something you would enjoy for the taste...definately just for the results! *****************************************

where do you get these drinks?

Posted by aquarianflirt on February 06 at 03:41pm

I got Enviga at the grocery store. I actaully love the taste of the berry flavored one. They also have green tea and peach, I think. I don't think they would actaully burn enough calories to make a difference in weight loss, but they're a good, refreshing post-workout drink.

Posted by Julie on February 06 at 09:52pm

SO I jusxt told my DH about this drink and his comment to me was "Don't I burn that many when I make Kool-aid?". MEN!

Posted by Dara on February 07 at 01:05am

I like the idea of the cellulite curing couch or even better yet a recliner that did the same trick and took care of all the other problem areas at the same time. Especially if you can enjoy chocolates or some other forbidden fruit while watching a great Food Network program! Talk about a fantasy workout during these long dark Alaskan winter months!!!

Posted by Beth on February 07 at 02:44am

Post a comment

Name

URL

Comments


characters left.
 
Back to Pregnancy&Parentingt

About Me

Lauries Picture
An edgier, hipper (as in cooler, not wider-in-the-thighs) 21st century Erma Bombeck, writer Laurie Yarnell blogs about life with her family, friends, neighbors, acquaintances, and such buddies as the computer geek-on-call and her local snooty barista. (Amazingly, some of them actually still speak to her.)

Recent Entries

RSS

Favorite Posts

Archives

Favorite Links